About Will

Will Clement is an experienced communications professional valued for his proactive counseling in reputation management, crisis communications support, influencer and stakeholder advocacy, and for leading and executing multi-channel reputation enhancement and media relations strategies. He is a trusted and go-to teammate for strategic communications planning, coordination, and execution, with an extensive focus on reputation management and crisis communications.

Complex and regulated industries are where Will thrives. He excels in helping clients navigate tough business challenges, mitigate negative publicity, overcome brand reputation issues, and tackle legislative mandates, contract disputes, lawsuits and solve for other critical business issues through the power of communications.

Will has deep expertise in the healthcare industry, with 7+ years of payer-specific communications for some of the country’s largest health insurers, both at the national and state level, as well across private and public products. He also has strong experience working with large hospitals systems, smaller providers, the world’s largest medical device maker, a global vision care company, as well as an array of pharmaceutical companies and international wellness brands.

Currently, Will works as an independent consultant providing counsel on public relations and media strategies, crisis response strategy and messaging, executive thought leadership content and more for clients in healthcare, local government, academia and manufacturing, including a global healthcare company, a major southeastern city, a regional CPG distributor, and an acclaimed author and expert on personality in business.

Will spent time as a Healthcare Crisis and Issues specialist at Edelman, developing rapid response plans, issues playbooks and guiding communications around a variety of FDA presentations.

Prior to joining Edelman, Will spent more than 5 years at Ketchum’s Raleigh, NC office supporting reputation management and issues work across the company’s health payer clients.

Before that, Will travelled to support the Tatham Group’s senior executive process innovation and change management programs across the U.S., spent time in politics on a successful gubernatorial campaign and developed top-notch customer service skills in the high-end restaurant industry.

Will is a native Floridian, spent time growing up in Richmond, VA, and is now a longtime resident of North Carolina. He currently lives in Durham, NC with his half-dachshund mix Tig.

Will is an avid outdoorsman, spending as much time as he can hiking, backpacking and camping throughout the Southeast and beyond. Will is also a budding world traveler, semi-conversational in Spanish and always excited to explore and learn more.

Will holds a bachelor’s degree in psychology from the University of North Carolina at Chapel Hill, as well as a Certification from the UNC-Chapel Hill Kenan-Flagler Business School.

About Will

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