Will Clement is an experienced communications professional valued for his proactive and insightful counseling on reputation management issues. He is respected for his command of crisis communications planning and execution best practices, his ability to leverage influencer and stakeholder relationships, and a strong history of leading and executing multi-channel reputation enhancement and media relations strategies and campaigns.  

Complex and regulated industries are where Will thrives. He revels in helping clients navigate tough business challenges, mitigate or avoid negative publicity, overcome brand reputation issues, and tackle legislative mandates, contract disputes, lawsuits and solve for other business critical issues through strategic storytelling and leveraging trusted stakeholder relationships.

Most recently, Will spent time in the Biden-Harris administration at the United States Department of Agriculture (USDA) as a senior political appointee leading all external communications for potentially significant issues regarding animal or public health concerns. Most notably, Will was responsible for leading all communications externally and coordinating across the whole of government regarding highly pathogenic avian influenza (HPAI) or bird flu. Key responsibilities included developing and executing communications strategies regarding major announcements and emerging situations; spearheading media-relations strategies, response and serving as the main spokesperson on topic-specific issues, coordinating and leading communications strategies across a diverse set of USDA agencies, and participating in meetings with and briefing directly the Secretary of Agriculture and other senior officials. This also included significant collaboration and coordination across the whole of government with other senior communications officials in the White House, HHS, CDC, FDA and others. 

Previously, Will developed expertise in the healthcare industry, with 7+ years of payer-specific communications for some of the country’s largest health insurers, both at the national and state level, as well across private and public health products. He also has strong experience working with large hospitals systems, smaller providers, the world’s largest medical device maker, a global vision care company, as well as an array of pharmaceutical companies and international wellness brands.